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Title:
A Publishers Rant Why I Hate Your Article Headlines
Word Count:
377
Summary:
Im a publisher for numerous sites. I HATE many of your articles. Heres why I hate your headline and what you can do about it.
Keywords:
articles, how to write an article, investasi publishers, headlines, captivating, readers, traffic
Article Body:
Im a publisher for numerous sites. I HATE many of your articles. Heres why I hate your headline and what you can do about it.
The Headline
There is a school of thought out there that your headline should be designed to captivate readers. In the real world, this is probably true. When I am looking for articles, it is not.
I want keywords front and center in an article headline. This may come as a shock, but I am using your articles as part of a search engine optimization effort on sites. With seo, the keywords always come first. ALWAYS!
Consider the following examples:
- California Real Estate The Secret to Making a Bundle
- The Secret to Making a Bundle in California Real Estate
The second headline is a disaster. The keywords are at the end of the headline, which is terrible for search engine optimization purposes. This is a waste of my time and tells me to avoid your articles. If I cant find enough articles with the proper headline, I may come back and read yours. Then again, I may not.
Captivating Headlines
Now you may be thinking you need a captivating headline because you want to capture as many readers as possible. You DO NOT. Ive already done the job for you. My sites already have traffic. I am delivering the readers to your article. They will read it if it is on the site. Of course, youll have to put the keywords first to get my attention.
Writing a headline is a fairly simple process. So do it!
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